Ferrari have been the main attraction in Formula One for over 50 years, a by word for the glamorous and sexy world of the sport. How many GPs use the famous red car as the base image of their marketing collateral? The majority.
Despite 20 plus years without a World Championship in the Pre Schumacher era, the Scuderia continued to epitomise the values of Formula One, making the collective heart beat faster in a way that world championship winning teams like Benetton, McLaren and Williams could never dream of. They spend a king's ransom on the Gestione Sportiva, the race team side of their business, easily outspending and out resourcing competitors.
Today we read of their threat to pull out of the Championship if the proposed spending caps are applied in next year's series.
Spoiled brats or righteous indignation that their R&D laboratory will not be as fruitful if budgets are limited?
One thing about the sport of Formula One, Bernie always wins in the end.
If they pull out for a year and have to come crawling back, who wins....Bernie.
If they leave and the world Championship is the most exciting for years, who wins...Bernie. Chances of the championship being a damp squib without them.....they aren't winning many points tghis season.
This is a high risk strategy and when the risks are high.....you guessed it..Bernie usually wins.
Read the game guys, the world is a different place in 2009, go with the flow when times are tough and when the belts are loosened crank up the spend again.
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