Disappointing to see serious sports journalists in the UK jumping on the Silly Season bandwagon screaming that alcohol sponsorship should be banned because a few beered up English cricket fans gave the Aussie Cricket captain a bit of stick at the Birmingham Test.
A couple of thoughts:
The media can't have it both ways...righteous indignation at exuberant fans after weeks, no months, of over hyped media build up, from Beefy to Jerusalem to 2005.
The Aussies thrive on confrontation on and off the pitch. Ricky Ponting is a master of the mind games and a bit of stick from a pissed up Brummie isn't going to offend him.Google him to see how many sportsmanship issues over the year.
Australia is the home of cricket sledging, they invented that part of the game. Professionals of any sport that has taken them to Australia will attest to the lively interaction with fans.
Lastly, every organisation in the sport welcomes beer and other sponsors with open arms, from the media corps to the players to national federations to the global governing body.
Does having beer sponsors involved with the teams change the fan behaviour, not a jot.
Drinks sponsors are a key part of our industry.....not their fault, so jump off the bandwagon guys.
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