I read with horror of the supposed $58m in fees owed by Chrysler to their advertising agency.
Blue chip brand and blue chip agency in a long term harmonious relationship of strategic partnership then bang...chapter 11 bankruptcy protection.
I suspect they'll get some /most of their money back but that is a hell of a hit to take no matter how big the agency or their holding company.
It makes you wonder how well protected agencies can be and how big a bad debt does it take to sink a big agency or their holding company?
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