From the excellent www.sponsorpitch.com website anda very short blog from me, can you really blame them, who wants their logo all over images of blatant cheating? Clients always used to use the argument, " We don't want our logo on images of a crash"....
Hard to get brands into the sport when their sector is on its knees, easy way to give them an out.
Renault's sponsorship programme will recover but sports lawyers worldwide
will now working on a new clause....team corporate morality.
ING announced today that in light of the verdict of the World Motor Sport Council of 21 September 2009 concerning the events that occurred at the 2008 Singapore Grand Prix, ING will terminate the contract with Renault Formula 1 with immediate effect.
ING is deeply disappointed at this turn of events, especially in the context of an otherwise successful sponsorship. As announced on 16 February of this year, ING decided not to renew the three year sponsorship (2007-2009) contract with Renault F1 and to end its presence in Formula 1 after the 2009 season.
Earlier today, fellow Renault sponsor Mutua Madrilena, a Madrid-based insurance company, also cancelled its sponsorship of the French team with immediate effect.
Dubbed "crashgate," the wrath of F1 and its sponsors have come down upon Renault after it came to light that the team deliberately caused a crash in order to fix the result of Singapore's Grand Prix. ING had previously announced it would end its sponsorship of the Renault team at the end of this season
Subscribe to:
Post Comments (Atom)
I'd be interested in your views about whether clients have ever sacked their sponsor for damaging the brand that they're sponsoring. Are there any high profile examples?
ReplyDelete