IPL to South Africa: Substitute Venues, a new hosting strategy
The decision to move the 2009 IPL season from India was the correct one, if the national authorities cannot ensure the safe delivery of an event or series and indeed deny permission, the discussion is a short one.
More interesting is the ability of the rights owner/organiser to relocate lock, stock and barrel to another country and the decison making process involved.
In the end the choice between England and South Africawas an easy and logical one, and one congratulates the IPL for moving so quickly to provide a reduced but very viable option for fans,teams, players, media and sponsors.
What this case raises is the issue of substitute venues for major events and championships/series....how many countries could have provided a serious option with stadia, transportation infrastructure, fanbase and most importantly the will to move soquickly to accommodate the problem and the opportunity?
There will undoubtedly be more examples of host cities or countries not being able to stage events for political, financial or security crises....the question is which cities/countries are geared up to provide an instant solution and is this a new strand in host city sports marketing strategies?
great analysis...but the main factor is whether IPL in South Africa will give more opportunity to the francisees to earn more revenues and through which channel? throw some light on this issue...
ReplyDeleteTanmoy Ghosh